Receive Better Marketing Results With Promotional Gifting
- Rich Campbell
- Apr 22
- 2 min read
Updated: Apr 23

Receive Better Marketing Results With Promotional Gifting
Why is no one talking about promotional gifting? There are plenty of opportunities for business owners to use this strategy: seasonal holidays, upon gaining clients, when you want to boost company morale, and more! Furthermore, it's an ideal way to attract customers and encourage brand loyalty.
The Strategy Behind Branded Gifts
There are various ways that promotional gifting can boost profits. For example, the average American recipient will keep the gift for eight months and re-gift it to somebody else. These products provide exposure in daily life with longevity that surpasses digital advertisements.
There are additional ways that utilizing branded gifts works as an effective marketing strategy:
When someone sees the gift, they may ask about it. Then, the recipient may share their experience with the business owner who gifted it.
Giving a gift to a consumer provides them with a sense of brand loyalty, so they may feel inclined to repeat business.
Giving a gift to a consumer provides a connection that makes you memorable.
You can take these products and turn your staff into brand ambassadors.
You may use the gifts as incentives or giveaways to generate leads.
Listen to your client for personal insights or signals, and you can personalize their gift to make it especially memorable and thank them for doing business with you.
You may use seasonal holidays to make your marketing strategy relevant.
A Successful Marketing Industry
Promotional gifts may be more affordable than other forms of advertising, and they generate a high return on investment. Let's look at the facts:
According to studies, branded gifts yield an average of 1,000 monthly impressions. Now just think what that means when you give a well-liked, durable, usable gift... you repeat that cycle month after month!
The promotional giveaway industry is the seventh-largest marketing industry in the U.S.
The industry reached $21.3 billion in sales and has experienced a five-year growth rate of 15.1%.
We laser engrave various customizable products at Division 9 Laser Design. A few examples perfect for promotional gifts are thermal tumblers, cutting boards, and leather or slate coasters with your logo etched on them. So, call Division 9 Laser Design in Saugatuck, MI at 616-935-2121 or fill out our contact form to start the conversation!
Give our promotional gifts a try!
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